Ethos: The Hidden Force Driving Elite Performance in Sport, Business, and Life Ep25-23

Ethos: The Foundation of Sustainable Performance

Ethos is the set of fundamental virtues that drives performance at every level — organizations, teams, and athletes.

In sport, character is valued just as highly as skill, talent, and in-game execution.
Add character to skill, talent, and execution — and now you have something truly special.

But that raises the real questions:

• What is character?

• Where does it come from?

• And who is responsible for developing it?

Make no mistake — the athlete owns it.
But the coach, team, and organization set the tone.

🎧 Listen Here:

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In this episode I wrap up the 2025 campaign with a Krush favorite: James Kerr — best-selling author and high-performance expert.

James is the author of the renowned book Legacy, which explores what the New Zealand All Blacks can teach us about excellence in sport, business, and life.

Together, we examine how developing ethos creates more coachable players — athletes who perform, lead, and win on and off the field.

What We Explore in This Episode

• How character and culture are intentionally built

• The beliefs that underpin successful teams and organizations

• Why ethos is the invisible driver of consistency and excellence

• Lessons from elite sport that translate directly to business and life

As James reminds us:

“Culture trumps strategy every time.”

From Performance to People

Developing and supporting great people is step one in building great teams.

Whether in sport, business, or life, ethos shapes behavior — and behavior drives results.

That’s why character development is a critical part of Creating More Coachable Players.

Performance isn’t built by chance.
It’s built through clarity, consistency, and intentional action.

Because creating coachable players starts with developing better athletes.